Irish companies and the acknowledgement of Social Media
Every
time we attend networking events we get a good feel of the reality of
non-web-related companies in Ireland. Just because we spend 12 hours a
day online while we work on our projects, it doesn’t mean that everyone else does or can.
So, we attended the SFA event at the new Eircom building yesterday where Piaras Kelly and Colin Hetherington
gave a presentation on Digital Marketing. Good content and advice for
companies on how to get started with online social networks, blogging
and some other cool examples.
I saw plenty of jaw-drops within the audience when some basic things were discussed. As Evert Bopp wrote recently: “Think that a blog is a character from Star Trek?”
Here are a couple of videos with the speakers’ advise on how to get
ready before approaching a digital marketing agency and whether
outsorucing your social media efforts is viable or not :
There is tremendous opportunity for traditional SMEs in going online
and doing it themselves. There’s only 1 accountancy firm in Ireland
that has a blog!!! (???) I believe that the more events like this one,
the less jaw-drops we’ll see.
The concern is: After these events, how many SMEs seriously sit down
to evaluate their online strategy? How many try social networks and
just quit after a few days? How many think (if they have the budget)
that they can just outsource their efforts and forget about it?
According to Colin, 60% of people quit Twitter after a first few
attempts. This, of course, leaves room for the consultancy and training
work that companies like us provide 
Consultancy and training only come in when the acknowledgement is
made. I wonder what other alternatives, besides this type of “creating
awareness” events, are out there to help companies understand the
importance of the Internet.
Best,
Fred
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Fred Caballero
Project Manager / Web
consultant
www.channelship.ie
Phone: +353 1 524 1415
Members of:
IIA, SFA, LINK! and Dublin
Chamber of Commerce
Follow Fred on:
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http://www.linkedin.com/in/fredcaballero
TWITTER:
https://twitter.com/fredchannel
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